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OpenAI has made ChatGPT’s native image generation model available in its API, which means third-party developers can now integrate the text-to-image generator tool into their apps.
Some of the early adopters include Adobe, Figma, Quora, and Wix. Figma began rolling out the gpt-image-1 model in Figma Design yesterday, which will allow designers to “rapidly explore ideas and iterate visually, all in Figma,” OpenAI says.
The gpt-image-1 model is also available in Wixel, which is Wix’s AI-powered platform for designing images, templates, and other visuals. Soon, it will be added to Adobe’s Firefly and Express apps and be the default image model on Quora.
“The model’s versatility allows it to create images across diverse styles, faithfully follow custom guidelines, leverage world knowledge, and accurately render text—unlocking countless practical applications across multiple domains,” OpenAI says.
Canva, GoDaddy, Instacart, and HubSpot are also exploring ways to use the image generator on their platforms.
For each square image generated using its model, OpenAI will charge the companies about $0.02, $0.07, and $0.19 for low, medium, and high-quality images, respectively. The company says it won’t use customer API data for AI training by default.
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ChatGPT’s image generator arrived earlier this month, and in the first week, around 130 million users generated over 700 million images. Studio Ghibli-inspired images were trending on social media, though some outputs were quite disturbing.
After initially making the AI tool free for all users, OpenAI had to pause it for free users due to high demand. It’s back now for free users, but people are limited to three images per day.
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