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There may be a new competitor to AT&T, T-Mobile, Verizon, and other wireless carriers. According to trademark filings, US President Donald Trump may be looking to launch a new telecom service provider under his name.
The documents show trademarks on behalf of President Trump, filed for by a management company called DTTM Operations LLC, with his brand of “Trump” cited. It may also be called “T1,” according to the documents spotted by trademark lawyer Josh Gerben and reported on by Bloomberg.
Trademark applications aren’t a guarantee that a new business will happen. However, Gerben notes in his blog post that this is filed under an “intent-to-use” basis which often means the company has serious intent to provide these services.
According to the documentation, the business plans to also set up retail locations under the Trump brand to sell both devices and services. It’s unclear if that would be a Trump-branded phone, selling third-party devices, or a combination of both.
The documents show the company also wants to sell phone cases and accessories, including chargers. It may be that we will see a Trump phone in the future, or it may be the company would focus on telecom services and Trump-branded phone cases for iPhones and Android devices that are sold directly in “T1” stores.
Gerben notes in his blog post that T-Mobile may have a problem with the application, given the name of “T1.”
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Gerben says, “It would seem unlikely that T-Mobile could sit back and let the ‘T1’ trademark proceed without a fight. This is because allowing another “T”-formative mark in the mobile phone space would almost undoubtedly dilute the company’s rights in the T-Mobile mark.”
If T1 does happen, it will mark the Trump brand’s first step into the world of tech. Trump’s business has traditionally focused on hospitality and real estate.
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