Is Flower Beauty Being Discontinued or Prepping for a Rebrand?

Hey guys I’m not sure if you realize this or not but Flower Beauty has been around for 13 years. Why does it feel it launched yesterday? Yup, in 2013 Drew Barrymore officially launched Flower Beauty at Walmart and for a while the brand was exclusively available at the evil empire and later branched out to other stores like Ulta and even CVS. One of the biggest drops from the line that we all went crazy over were the Flower Beauty Flower Pot Blushes. This was a time when packaging was everything in my makeup life and I think a lot of you felt the same. I’m actually trying to remember of Flower Beauty introduced their blushes first or was it Milani who dropped Rose Powder Blush first! Remember they looked identical to each other!

But yeah, here we are 13 years later….! Drew has moved on to other things at good old Wally World. She has appliances, home furnishings, and more under the Beautiful logo. Yeah, I brought the toaster judge me if you must. Why am I telling you this? Because Flower Beauty is 50% off at ulta.com as well as at CVS and other drugstores. Hmmm…! I’m a little concerned Flower Beauty is being discontinued so I’ll be stocking up on Plump Up Gloss Stick just in case! You can even use promo code MEMBERSONLY for an extra 20% off.

With brands going down like the Titanic it’s not too farfetched an idea that maybe Flower Beauty is going out of business. Or maybe they are just prepping for rebranding? Which do you think it is? Drew is really pushing the home collection lately and that collection gets new seasonal additions constantly but it’s been a while since we saw anything new from Flower Beauty.

Let’s hope I’m wrong and that Flower Beauty is just preparing for a rebranding! What do you think?

Where to buy

Ulta

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