Piece of Old Twitter Survives: Blue Bird Logo That Hung Outside HQ Sells For $34K

Miss the old Twitter? An official blue bird logo from the company’s former headquarters in San Francisco was briefly up for auction to the public before fetching nearly $35,000. 

RR Auction held a sale for the giant building sign, which was removed from Twitter’s HQ back in September 2023 after Elon Musk decided to rebrand the social media platform into X.  

According to RR Auction, the blue bird had adorned Twitter’s HQ from 2012 to 2023 while hanging on the back, southeast side to the building. 

The sign itself was first offered in Musk’s original “Twitter rebranding auction,” which kicked off in August 2023. Buyers had a chance to obtain all kinds of memorabilia, including smaller bird logos and hashtag signs, in addition to office furniture. 

As part of the auction, the company also offered two blue bird signs that had been hanging outside the corporate headquarters, which has since been moved to Texas. It looks like one of the signs was then resold through RR Auction. A video shows that the auctioned sign is quite large, requiring a truck to properly haul it.

“This monumental sign, measuring an impressive 12 feet by 9 feet and weighing 560 pounds, is not merely office decor—it represents a significant piece of social media history,” the Boston-based auction house said. 

Indeed, Musk has overhauled the old Twitter into X with numerous controversial changes, including stripping away the old content moderation systems. The result has been polarizing for social media users, causing some to flock to alternative platforms including Bluesky, Threads and Mastodon. 

Who bought the large bird sign remains unclear. But the winning bid, at $34,375, actually came under the $40,000+ estimate for the sale.

About Michael Kan

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I’ve been working as a journalist for over 15 years—I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017.

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