Urban Decay Naked Eyeshadow Sticks Alienating Fans like the Champion They Are

The Urban Decay Naked Eyeshadow Stick Collection is set to launch March 21st online at ulta.com! Cream Shadow Sticks from Urban Decay? How innovative. Not. Urban Decay, we’ve been over this time and time again you can’t fix what isn’t broken! You already did a line have a line of 24/7 Eyeshadow Sticks why are you introducing a new Naked Eyeshadow Stick Collection? Also, why do you continue to alienate your fans with these boring ass shades?

Listen, we all know “Naked” is a household name. We all know and appreciate you put “Naked” on the map with the original launch of the Naked Eyeshadow Palette. But it’s time to refresh yourself, it’s time to reboot. You’ve done Naked to death! We have Naked Cherry, Naked Honey, Naked Concealer, Naked Foundation, we get it, you’re a exhibitionist and a bit of a nudist and we love you for it. But remember when you were bold, vivid, outrageous, and edgy? I could get on board with a line of Naked Eyeshadow Sticks I can’t lie to you! I’m of an age where I appreciate softer shades but remember your old fans that loves shadows like Mildew?

And hey, even if you aren’t interested in your old fans how about garnering the attention of some new ones? Shake things up with Gen Z, get them out of their clean girl era, and let your freak flag fly with some crazy, vibrant cream eyeshadow sticks.

Sadly, that’s a no go with the new line of Urban Decay Naked Eyeshadow Sticks but hey, it’s a thought! Unfortunately, Urban Decay isn’t doing anything that Bobbi Brown and Laura Mercier hasn’t done a hundred times over. Again, don’t get me wrong I love a good shadow sticks but we have a lot of these on market already and I can’t see myself paying Urban Decay for a selection of shades I already own. At $25 they aren’t cheap and the collection is dominated by some frosty whites, bones, and creams which won’t be flattering on me. Would I buy these on sale? Hell yes. Mark them down to $10 bucks and I’d consider them but not at $25. This formula promises a long-wear of sixteen hours with a moisturizing formula that glides on and can be used as a base for powder shadows or worn alone.

Shades include:

• Blurred Out (beige matte)
• Exposed (dusty rose matte)
• Peach Bum (peachy pink shimmer)
• Private Album (cool taupe shimmer)
• Sinnocent (rich brown matte)
• Tasteful (cool brown shimmer)
• Toasty (cooper bronze shimmer)
• Top Off (light champagne shimmer)

I’m taking bets in the backroom how long it’ll be before these hit the sales rack! Urban Decay Naked Eyeshadow Sticks launch shortly online. Will you be grabbing them?

Where to buy

Ulta